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Is the Weird Al Movie Based on a True Story? How Al Yankovic Spun His Past Into A Not-So-True Biopic They’re already actually very diversified in terms of revenue streams so there’s less pressure to fit lots of ads.Stream It Or Skip It: 'Chris Redd: Why Am I Like This?' On HBO Max, If Therapy Makes The Comedian This Exuberant, Keep It Up Apple is going to be a very good ad experience with probably a low ad load. “Anything that would open up premium inventory would be a positive,” said an Apple exec.
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MLB Friday Night Baseball already accrues some ad revenue on the TV Plus platform, but so far these spots have been sold by MLB Network, not Apple.”ĭigiday believes Apple could start selling ads – whether by another subscription tier or with its live sports offering – as soon as early 2023. “They actually have so much native inventory, through maps, email, and all their apps at this point, that the DSP would actually be only to decision on their owned and operated ,” said the executive.Īs noted by 9to5Mac‘s Benjamin Mayo, “Apple’s availability of video ad inventory is also linked to its ventures in live sports.
And another holding company executive who spoke more recently with Apple confirmed that the company is planning to use a DSP for their TV inventory. That approach has since changed – Digiday reported in August that Apple is building a DSP. A few months ago, executives are said to halve talked about “building an API-based platform in a similar way to how Google or Microsoft search is bought.” At first, Apple TV Plus executives wanted an approach that resembled selling search instead of a traditional audience-based pitch that most TV sellers take to market.
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